One can never overemphasize the significance of local SEO for small businesses.
A lot of marketers are already taking advantage of the benefits reaped by SEO services in India. As time passes, Local SEO will continue to gain relevance for small as well as enterprise companies. Here are the reasons why: Exposure on the Local Scale The main reason why businesses should be looking for a good SEO Services Company in India is that it helps the target audience in the area where a business is physically located. This alone makes SEO one of the most powerful tools that a small business owner can possess. There are so many local online resources available to small enterprises, which only an SEO Expert/Agency would know how to leverage. Content Optimization Leading to Better Interaction An SEO expert can help the users of your business interact with you in a better and easier way. That’s because your website isn’t the primary location of your business. Local SEO makes it easier for people to locate your business online and study its web pages. In addition, it also helps to update the pages with informative, engaging, as well as relevant content for the business to further grow in the future. Local SEO, thus plays a significant role in optimizing your website with constant revisions to the content on your site. Social Sharing An important way that an SEO company could help with is the building of potential partnerships between two businesses. Local SEO helps to create a link between business firms as well as when it comes to social sharing purposes. Therefore, it aids marketers to come together with potential clients who can help them further grow their business. Meeting local bloggers and website owners can bring about a positive change in approach and perspective towards business. It can pave the way for coming together in future to develop various profit-making strategies too. In Conclusion… If done correctly, local SEO can help businesses become more and more profitable along with gaining much-needed Internet exposure. Your website can witness an exponential and even immediate increase in traffic if it gets successfully listed somewhere in the top of SERP. The SEO expert will always aim for prompt online visibility for your business, providing you with the right content, and drive the online searches of our target audience to your business - all using their knowledge of local SEO. We at Bonoboz Marketing Services Pvt. Ltd. are an affordable SEO services company in India. Whlie we strive to be the best SEO company in India, we don't cost a bomb. Learn more about our SEO pakages in India, geared to bring you results. You will see for yourself.
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If you’re building or redecorating a bathroom, picking the toilet can look like the easiest thing. That’s the reason why toilets are often overlooked; even though a commode happens to be the whole point of a bathroom, it’s the fixture people don’t choose till the very end.
It is crucial that you choose the right toilet for your bathroom. There are a lot of features, based on which you find various kinds of commodes in the market. Like, when it comes to western toilets, which are increasingly gaining a foothold in the Indian market over the alternative, you still have to choose between a wall mounted toilet and a standard (floor-standing) one. So, the most fundamental question you ask is, how are these two different from each other. Each has its pros and cons. But even after you know the type you want to buy, there are still a range of manufacturers of western toilets in India with wide price ranges.So, in the end, the final choice really boils down to the price range that would fit in your budget. Then, let’s try to understand what basically these two Western toilet types have to offer, function-wise, and see the range of these Western toilet prices in India. Wall Hung Toilets For a bathroom designer, wall hung toilets are somewhat of a dream. They’re sleek toilets that save space; plus, it makes the unsightly tank disappear behind the wall, which can be installed at exactly the height one wants. The whole plumbing as well as the other working parts - they all get to hide away. The tank itself, which is made of Styrofoam and lightweight plastic, sits cradled in a steel or cast iron carrier, installed between 2 studs to give support. Then comes the toilet bowl, which floats above the floor, as it is anchored to the carrier through the drywall. And of course, as it doesn’t contact the floor, keeping the area around it clean is absolutely no hassle at all. If anything, these elegant commodes are pure magic. It’s the nature of the design of these commodes that makes them an excellent choice for an average consumer. One finds many toilets from various wall hung toilets manufacturers in India making rounds in the market today. While the basic principle remains the same, they are quite unique in some ways - their shape, size, colour, and such other features, on top of the quality of functionality - which decides their market price. We have a few wall-hung toilets from various manufacturers, with their respective product prices here: Hindware's Amazon 92533 Ceramic Wall Mounted Closet Rs. 15,760 Hindware's Armada 92036 Ceramic Wall Mounted Closet Rs. 25,390 Hindware's Studio 20104 Ceramic Wall Mounted Closet Rs. 7,070 Jaaz's Onyx WHC-04 Wall Hung Ewc Rs. 4,950 Jaaz's Amber WHC-02 Clean Rim Wall Hung Closet Rs. 6,550 Roca's Dama Vitreous China Wall-hung WC with Horizontal Outlet RS346787410 Rs. 19,000 Floor Standing Toilets Floor-mounted toilets are the most commonly used, and you can get them in two kinds. There is the one-piece commode which has the flush-tank and the bowl fused together, to be sold as a single unit by the manufacturers, just like the name suggests. The other is called the two-piece commode, which again, just like its name, is composed of a bowl and the tank parts, all separate. Floor standing WCs are bolted to the bathroom floor; so you would want to make sure that you use a sealer between the floor and the commode’s bolts in order to prevent the water from seeping into the floor substrate. These toilets are relatively affordable; they’re also easy to maintain, though not as much as the wall-mounted ones. You will find most of the components that go into making a full-fledged floor-mounted WC are visible and accessible. The opposite being true for a wall hung toilet, turns out to be an advantage for it. But, in this case, because the parts are so easily accessible, they are easier to replace or change in case there’s any damage. Another good thing about these toilets is that their replacement parts, too, are not too hard to find. Here are some of the top floor standing toilet manufacturers in India, and the prices of their respective commode models: Somany's Jupiter S120149 One Piece Toilet Rs. 10,000 - 13,500 Jaaz's Retro OPC-01 One Piece Ewc Rs. 9,650 Roca's Verona One piece WC with dual outlet RS34945J000 Rs. 20,200 Roca's The Gap Floor Mounted WC RS349477000 Rs. 23,000 The average human, they say, spends no less than a year and a half in the bathroom! So, do choose your toilet wisely! Social media is today the biggest thing on the Internet. And using these online social platforms to give your brand the right exposure, have more and more people engage with it, is not merely an option, but a necessity. So here we are with 5 growth hacks that your business can implement so as to gain maximum user engagement over various social media. Make a YouTube Video, and Make it Go Viral After Google, we have YouTube as the Internet's second largest search engine. So, doesn’t it make sense for you to promote your brand on this platform? The future belongs to video content and if you want to get one of your videos getting viral on YouTube, you’ve got to have some serious skills. These are some tips you can use to make sure your YouTube videos get viral:
Make Sure Your Content is Interactive We already talked about making videos for YouTube; but whatever content you decide to post, make it interactive for your target audience. User-interactive content is the best tool to educate people about your product, your brand, and it increases the chances of user engagement manifold. Here’s a list of various kinds of interactive content that you can share with your social media followers:
Collaborate With Micro Influencers These are people who have a huge following on social media platforms. Teaming up with micro influencers across various channels is a great idea. You can maybe send them a free sample of your product, asking them to promote it on their platform. They can bring the attention of a vast number of people to your product, creating potential customers out of a curious or interested audience. Plus, such collaborations are neither too difficult to form, nor do they cost a fortune. For example, you can create and publish an article wherein you bring together a bunch of micro-influencers to talk about your product. A piece of content such as this is bound to get a positive response from a huge audience, earning it a ton of views and shares. Your Employees Are Your Greatest Assets; Leverage Their Power It's not just the influencers who hold power; your employees, who have worked closely with your product and its previous consumers, are also powerful in their own right. Leverage their power. They are more than equipped to advocate your brand across various social media platforms. Most of them must even be fit to answer many of the product-related queries to the querier's satisfaction. Here are some tips for you to make use of your greatest assets, that is your employees, to boost your brand’s social presence:
Design and Follow an Optimized Social Media Calendar Discipline is the key to success, be it a success in any niche or field. Creating awareness for your brand on social media, you will need to design a certain timeline and a social media calendar. Enough research should go into this designing part, keeping in mind which content is preferable for which platform’s audience, as well as the best time, to post content on those platforms. You will have to take various factors, such as the age of the audience, their preferences, their office hours, and so on into account. More importantly, make sure you then religiously post your content on each of the platforms, according to your social sharing schedule. Not just new content, but you should also be re-posting some of your older posts so that you increase your chances of generating more traffic from the already existing content. Final Word… A really important characteristic of a good marketer is to be able to understand their audience. Psychology plays a huge role in what kind of content people share, and which posts get downright rejected. One way is to collaborate with influencers, who already have a certain hold on their audience. Another is to formulate content in a way that amazes people enough to make them share it with everyone they know and the process to repeat itself till the content finally gets viral. As you prepare for your next social media campaign, remind yourself to be a smart worker, not just a hard worker. Keep in mind these hacks to give yourself and therefore, your upcoming campaigns, the winning edge they so deserve! 10 things that web development companies in India are doing collectively wrong that we don't8/6/2018 Long delays, failed projects and unsatisfied clients are some of the most common complaints about web designer companies in India. Here are some things that most web development companies are doing wrong. Communication breakdown Some web development companies do not pay attention to the clients’ demands and end up ignoring the specifications that are asked for. It is important to confirm with the client before making any changes, which developers sometimes fail to do. Due to this, they often end up wasting time as well as efforts. It is important to maintain open communication with clients. Not defining requirements Some developers make the mistake of not defining requirements in a contract beforehand. Seemingly minor changes may require a lot of time and effort and the end results may still not turn out to be ‘what the client expected’. It is better to clearly and effectively record the details about how the client expects the finished website to look like, deadline, costs etc before starting a project to avoid problems in the future. Not agreeing to a budget upfront Sometimes web developers misjudge the budget requirements and ask for additional charges later. Or, some clients may argue to reduce the charges at the end of a project. This is why it is important to agree to a budget upfront and to define the charges for each specific service. Another benefit or agreeing on budgets beforehand is that features can be prioritized based on the client’s budget. Divided attention Some web development companies in India are more focused on their growth than the clients’ and choose to juggle too many clients at once. This could be a problem when smaller companies take up more clients on hand than they have the manpower to serve. This could lead to unfocused efforts and no client getting the required time or attention. Not meeting deadlines Web developers in India sometimes agree to unrealistic deadlines that they aren’t confident of meeting. Because of this, they are unable to deliver results in the promised time and end up taking longer, which could lead to leaving clients disappointed. Using same pre-designed templates for everybody Most customers hire professional web developers to help make their businesses stand out among their competitors. However some web developers use the same pre-designed templates for everybody in order to reduce their work. Since no two businesses have the same objectives, this may not work for all clients and they may not be satisfied with the results. Innovation for sake of innovation In attempting to give them something unique, some web developers in India end up creating ‘fancy’ looking websites that aren’t properly functional. They may miss out on important details such as contact details or a proper call to action or may end up making the website difficult for the user when their focus should have been on maximising user-experience. Putting urgency over understanding target marketing Some web development agencies are more focused on finishing projects quickly and do not research target audience and the specific market adequately. Since all businesses have different objectives, their target markets differ as well. This is why it is important to choose web development companies that focus on the needs of your target audience. Not following up properly A web designer’s role doesn’t end at publishing the website. It is part of their job to update features, keep the website in line with latest trends and technologies, fix bugs and make future corrections and improvements. However, some web designer companies in India fail to provide proper follow-up services, which could cause businesses to lose potential clients. Extremely high maintenance costs Most web development companies charge a monthly maintenance fee. Such charges should be discussed and agreed upon by both parties before any work is done. However some companies bring these up later-on which come as a surprise to the client. They even ask for extremely high maintenance charges at a point when the client has no option but to comply as it would risk complications in their website. Refusing to make minor changes Some web developing companies refuse to make basic changes such as adding a blog or changing a background image. Their reasons for refusing may vary: that the requested changes are too complicated, involve too much work, that they have no time, that it wasn’t a part of the original agreement or that it doesn’t fit into the budge. Most clients would want a team that provides at least a little bit of flexibility. Unresponsive team It is very important to keep the client in the loop and keep them updated regarding all the work being done. However some web developer companies fail to do so. Web developers should be responsive to client queries and should keep giving them updates about any work being done. However, some web development teams are unresponsive and leave the client wondering if any work is being done at all. Conclusion By identifying common mistakes, web developers can eliminate at least some of the frustration that others have already endured. Not only is it important to acknowledge, but also take measures to avoid a mistake once its impact is understood. Businesses looking to hire web developers in India should keep in mind these common mistakes that are made and pick companies that can assure them of not making these errors. AuthorMy name is Lokesh Aryan. I’m a professional blogger at Lokesh Aryan Digital and working as SEO Analyst at Bonoboz Marketing Services Pvt. Ltd. Bonoboz is the full-service digital marketing company that enhances your online presence. Our services include digital marketing, social media marketing, search engine optimization (SEO), UI/UX web design and web + App development. Are you a small business or a budding startup struggling to market your business and reach your target audience? Due to the limited resources that you have, you must plan strategically to make the most of whatever you have got. SEO can help you do just that.
The Internet is a clutter with millions of websites being launched every day and the chances of people finding yours are almost nil. No matter how good your products or services are but if people can’t find you online and more specifically on the first page of Google, you lose potential customers and revenue both. So, investing in SEO should be the most important part of your digital marketing strategy. Here are some more reasons for small businesses and startups to invest in SEO: Reach new markets With the limited resources that you have, it is difficult and costly to reach and target the new markets easily. SEO helps you access new markets and reach out to people who are actually looking for the products or services like yours. Market at a low cost SEO is the most efficient way to market your business online. It requires less time and money than other online marketing activities like Pay Per Click, Social Media Marketing, etc. SEO, when done properly, is a marketing strategy that delivers a very high ROI. Build brand awareness SEO helps your website rank on the first page of Google and on top results too. According to a study by HubSpot, 75% of internet users never scroll past the first page of SERPs. If you want to stay competitive and increase brand awareness, you need to make sure you rank higher on SERPs. Boost social media presence Many small businesses and startups jump into the online world with social media pages and not a website. And that is okay as SEO helps you rank them too. Also, if you have engaging content on your website, sharing them on social media pages will boost your SEO strategy. Increase your online credibility If your company doesn’t rank higher or at least on the first page of SERPs when people search for someone like your business, they will suspect your brand’s credibility. SEO, teamed with high-quality content, helps you build online reputation and rank higher on SERPs. Summing up The above list is not exhaustive but enough to convince small businesses and startups to engage in SEO. You can adopt many SEO tactics like keyword optimization, directory submissions, link building, etc. as per your convenience. Investing in SEO is an ongoing and long-term process which guarantees a better ROI. So, you have just started up a brand new business. Things are fine and dandy; you get recognition at a respectable rate. You keep wondering how you can boost your business further. One day, you get the great idea of using Instagram. Sorry to burst your bubble, but so has the guy next to you. So how will you get a place among the élite on Instagram? If you are pondering over this question, stick around. Addressing the Elephant in the Room: There are over 2.36 billion souls on some or other form of social media. A big chunk of them is found on Instagram with over 600 million registered users. Instagram is one of the biggest social media platforms out there. And with over 400 million daily active users, it is a no-brainer for marketing. Let us dive right into it. Establish Yourself in a Niche: Over 1 million businesses are active on Instagram each month. It is a must to set up yourself into a certain niche to even stand a chance. Working within a niche cuts out the unnecessary competition as well as lets you get followers who are already interested in something similar. Build Your Profile Carefully: Instagram offers just a few words to express your content, use them wisely. Most Instagram users are between 18-29 years old, so make sure you are aiming towards a young audience. Aim for Quality over Quantity: With over 40 billion photos and videos shared on the platform till date, Instagram is all about the visuals. Instead of cluttering your profile with daily uploads, take your time and upload high-quality and vibrant content. Remember, it's all about providing visual appeal as that is what captures the minds of people. Time Your Posts & Use Hash tags: If your target audience for a particular post is in a specific time zone, use it to your advantage. According to statistics, the best time to post is on Wednesday at 5 pm. Most of the businesses prefer evenings and early mornings as most users check their phones before and after work. Also, use hash tags, it gives 12.6% better exposure statistically. Get Your Stories Straight: Every post you make should share a message about your brand or products. About 60% of users admit to following a brand based on the caption story behind a post they read. Engaging your audience in this way will reel in more loyal fans. Make Customers Feel Special: Make sure to scan your top followers for posts of products from your brand. Share these to get them exposure and make them feel special. Make sure to offer 24/7 support over Instagram. As of March 2017, over 120 million Instagrammers contacted their brands over Instagram to learn about a business based on an ad. Promote Your Product Posts Wisely: While posting about a new product make sure to offer a link for instant buying of said product. This saves trouble for your customers. Also while describing the product, make sure to include a ‘Why should you buy it?'. Make the reader feel why it is a good buy. This provides a 60% better chance of convincing a potential customer into buying the product. Make High-Quality Videos: Since the inception of video on Instagram, it’s an instant hit. Videos bring in up to 3 times more traffic than just photos because of the higher engagement time. As 90% of Instagram users are on a mobile device close to their faces. Use video editing software to touch up your videos with unique thumbnails for the best visuals. Understand and Overthrow Your Competition: Make it a habit of browsing posts of your competitors. Know what their followers like about their brand. More importantly, find out what the competition lacks. Offer the same within your content to win over followers. Make Sure To Give Back To the Community: Companies that give back to the community are greatly appreciated and supported on Instagram. Posts about the same are a great way to win more exposure. Better yet, design contests that revolve around your brand that donate to the community in some way. More than 50% Instagrammers actively take part in such contests. Engaging and appealing, two birds with one stone. Collaborate and Nurture Relationships: When you build up a decent name for your brand. Try doing a collaboration with other, possibly more popular, brands of similar nature. Such posts benefit both brands as each get exposure to new users from the other’s followers. Make sure to keep track of the other brand. This will help you to increase the sales. You can also refer to “Here’s how Social Selling can boost your sales without boosting your budget” for increasing sales through social media. Mention them from time to time to develop a healthy relationship between the both of you. It opens up more opportunities for the future. Lastly, Reward Loyal Followers: Make sure to organise special offers or possibly a giveaway in your posts. Provide coupons or discounts for a limited amount of time so that the close followers can benefit and thus indulge more followers in. With this, watch your business meet success on Instagram! |
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April 2019
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