So, you have just started up a brand new business. Things are fine and dandy; you get recognition at a respectable rate. You keep wondering how you can boost your business further. One day, you get the great idea of using Instagram. Sorry to burst your bubble, but so has the guy next to you.
So how will you get a place among the élite on Instagram? If you are pondering over this question, stick around.
Addressing the Elephant in the Room:
There are over 2.36 billion souls on some or other form of social media. A big chunk of them is found on Instagram with over 600 million registered users. Instagram is one of the biggest social media platforms out there. And with over 400 million daily active users, it is a no-brainer for marketing. Let us dive right into it.
Establish Yourself in a Niche:
Over 1 million businesses are active on Instagram each month. It is a must to set up yourself into a certain niche to even stand a chance. Working within a niche cuts out the unnecessary competition as well as lets you get followers who are already interested in something similar.
Build Your Profile Carefully:
Instagram offers just a few words to express your content, use them wisely. Most Instagram users are between 18-29 years old, so make sure you are aiming towards a young audience.
Aim for Quality over Quantity:
With over 40 billion photos and videos shared on the platform till date, Instagram is all about the visuals. Instead of cluttering your profile with daily uploads, take your time and upload high-quality and vibrant content. Remember, it's all about providing visual appeal as that is what captures the minds of people.
Time Your Posts & Use Hash tags:
If your target audience for a particular post is in a specific time zone, use it to your advantage. According to statistics, the best time to post is on Wednesday at 5 pm. Most of the businesses prefer evenings and early mornings as most users check their phones before and after work.
Also, use hash tags, it gives 12.6% better exposure statistically.
Get Your Stories Straight:
Every post you make should share a message about your brand or products. About 60% of users admit to following a brand based on the caption story behind a post they read. Engaging your audience in this way will reel in more loyal fans.
Make Customers Feel Special:
Make sure to scan your top followers for posts of products from your brand. Share these to get them exposure and make them feel special. Make sure to offer 24/7 support over Instagram. As of March 2017, over 120 million Instagrammers contacted their brands over Instagram to learn about a business based on an ad.
Promote Your Product Posts Wisely:
While posting about a new product make sure to offer a link for instant buying of said product. This saves trouble for your customers. Also while describing the product, make sure to include a ‘Why should you buy it?'. Make the reader feel why it is a good buy.
This provides a 60% better chance of convincing a potential customer into buying the product.
Make High-Quality Videos:
Since the inception of video on Instagram, it’s an instant hit. Videos bring in up to 3 times more traffic than just photos because of the higher engagement time. As 90% of Instagram users are on a mobile device close to their faces. Use video editing software to touch up your videos with unique thumbnails for the best visuals.
Understand and Overthrow Your Competition:
Make it a habit of browsing posts of your competitors. Know what their followers like about their brand. More importantly, find out what the competition lacks. Offer the same within your content to win over followers.
Make Sure To Give Back To the Community:
Companies that give back to the community are greatly appreciated and supported on Instagram. Posts about the same are a great way to win more exposure. Better yet, design contests that revolve around your brand that donate to the community in some way. More than 50% Instagrammers actively take part in such contests.
Engaging and appealing, two birds with one stone.
Collaborate and Nurture Relationships:
When you build up a decent name for your brand. Try doing a collaboration with other, possibly more popular, brands of similar nature. Such posts benefit both brands as each get exposure to new users from the other’s followers. Make sure to keep track of the other brand.
This will help you to increase the sales. You can also refer to “Here’s how Social Selling can boost your sales without boosting your budget” for increasing sales through social media. Mention them from time to time to develop a healthy relationship between the both of you. It opens up more opportunities for the future.
Lastly, Reward Loyal Followers:
Make sure to organise special offers or possibly a giveaway in your posts. Provide coupons or discounts for a limited amount of time so that the close followers can benefit and thus indulge more followers in.
With this, watch your business meet success on Instagram!