Are you a small business or a budding startup struggling to market your business and reach your target audience? Due to the limited resources that you have, you must plan strategically to make the most of whatever you have got. SEO can help you do just that.
The Internet is a clutter with millions of websites being launched every day and the chances of people finding yours are almost nil. No matter how good your products or services are but if people can’t find you online and more specifically on the first page of Google, you lose potential customers and revenue both. So, investing in SEO should be the most important part of your digital marketing strategy. Here are some more reasons for small businesses and startups to invest in SEO: Reach new markets With the limited resources that you have, it is difficult and costly to reach and target the new markets easily. SEO helps you access new markets and reach out to people who are actually looking for the products or services like yours. Market at a low cost SEO is the most efficient way to market your business online. It requires less time and money than other online marketing activities like Pay Per Click, Social Media Marketing, etc. SEO, when done properly, is a marketing strategy that delivers a very high ROI. Build brand awareness SEO helps your website rank on the first page of Google and on top results too. According to a study by HubSpot, 75% of internet users never scroll past the first page of SERPs. If you want to stay competitive and increase brand awareness, you need to make sure you rank higher on SERPs. Boost social media presence Many small businesses and startups jump into the online world with social media pages and not a website. And that is okay as SEO helps you rank them too. Also, if you have engaging content on your website, sharing them on social media pages will boost your SEO strategy. Increase your online credibility If your company doesn’t rank higher or at least on the first page of SERPs when people search for someone like your business, they will suspect your brand’s credibility. SEO, teamed with high-quality content, helps you build online reputation and rank higher on SERPs. Summing up The above list is not exhaustive but enough to convince small businesses and startups to engage in SEO. You can adopt many SEO tactics like keyword optimization, directory submissions, link building, etc. as per your convenience. Investing in SEO is an ongoing and long-term process which guarantees a better ROI.
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1/21/2019 02:09:01 am
Thank You for sharing "
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