Social media is today the biggest thing on the Internet. And using these online social platforms to give your brand the right exposure, have more and more people engage with it, is not merely an option, but a necessity. So here we are with 5 growth hacks that your business can implement so as to gain maximum user engagement over various social media. Make a YouTube Video, and Make it Go Viral After Google, we have YouTube as the Internet's second largest search engine. So, doesn’t it make sense for you to promote your brand on this platform? The future belongs to video content and if you want to get one of your videos getting viral on YouTube, you’ve got to have some serious skills. These are some tips you can use to make sure your YouTube videos get viral:
Make Sure Your Content is Interactive We already talked about making videos for YouTube; but whatever content you decide to post, make it interactive for your target audience. User-interactive content is the best tool to educate people about your product, your brand, and it increases the chances of user engagement manifold. Here’s a list of various kinds of interactive content that you can share with your social media followers:
Collaborate With Micro Influencers These are people who have a huge following on social media platforms. Teaming up with micro influencers across various channels is a great idea. You can maybe send them a free sample of your product, asking them to promote it on their platform. They can bring the attention of a vast number of people to your product, creating potential customers out of a curious or interested audience. Plus, such collaborations are neither too difficult to form, nor do they cost a fortune. For example, you can create and publish an article wherein you bring together a bunch of micro-influencers to talk about your product. A piece of content such as this is bound to get a positive response from a huge audience, earning it a ton of views and shares. Your Employees Are Your Greatest Assets; Leverage Their Power It's not just the influencers who hold power; your employees, who have worked closely with your product and its previous consumers, are also powerful in their own right. Leverage their power. They are more than equipped to advocate your brand across various social media platforms. Most of them must even be fit to answer many of the product-related queries to the querier's satisfaction. Here are some tips for you to make use of your greatest assets, that is your employees, to boost your brand’s social presence:
Design and Follow an Optimized Social Media Calendar Discipline is the key to success, be it a success in any niche or field. Creating awareness for your brand on social media, you will need to design a certain timeline and a social media calendar. Enough research should go into this designing part, keeping in mind which content is preferable for which platform’s audience, as well as the best time, to post content on those platforms. You will have to take various factors, such as the age of the audience, their preferences, their office hours, and so on into account. More importantly, make sure you then religiously post your content on each of the platforms, according to your social sharing schedule. Not just new content, but you should also be re-posting some of your older posts so that you increase your chances of generating more traffic from the already existing content. Final Word… A really important characteristic of a good marketer is to be able to understand their audience. Psychology plays a huge role in what kind of content people share, and which posts get downright rejected. One way is to collaborate with influencers, who already have a certain hold on their audience. Another is to formulate content in a way that amazes people enough to make them share it with everyone they know and the process to repeat itself till the content finally gets viral. As you prepare for your next social media campaign, remind yourself to be a smart worker, not just a hard worker. Keep in mind these hacks to give yourself and therefore, your upcoming campaigns, the winning edge they so deserve!
5 Comments
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